Link building is without doubt one of the most important ranking factors when it comes to SEO (search engine optimisation). Why? Because each link that points to your site from another relevant site is a vote. The more votes you get, you win. Just like the elections!
Now there are many things that can differentiate whether a link is a good link or a bad link. Well, I use the term 'bad' loosely, because really, there isn't a bad link as such. Every link counts to some degree, but some links hold more weight than others and can help you climb the search engine rankings quicker.
A links value can be relative to a number of things. First of all you need to look at where a link has come from. If you have a link pointing to your site, from a relevant website containing content related to the same niche as your site, then that will pass more link juice to your website. Unrelated links add less value and webmasters tend to stay away from those types of links now.
So now you are aware of where a link needs to come from there are other things to look at. The location of your link within a page also determines how valuable your link is. For example, if you have one link within a side bar, along with a number of other outbound links, that link will not be as valuable as a link which is surrounded by content, also known as a contextual link. Google will determine what your page is about by looking closely at related terms that surround your links anchor text. The more contextual links you can get pointing to your site from related websites, the better.
I have now explained where you need to obtain backlinks and also which is the best type of backlink to get. The next thing you need to consider is choosing the right anchor text. Anchor text is the actual wording you use to hyperlink from the other site to your site. This helps Google determine what your page is about. It is highly important to alter your anchor text so that it is not the same each time you submit links. By changing your anchor text slightly every handful of links they will appear organic to Google and will escape any suspicions that it's algorithm may pick up.
The last thing I want to talk about in this article is dofollow and nofollow links. When it comes to search engine food it's highly important that you get as many dofollow links as possible. Basically, nofollow is an attribute that is applied to the linking code which will stop search engines from passing page rank to you. Although these links may bring you direct traffic, they won't help much in terms of increasing your rankings. Don't rule them out altogether! Just try and obtain more links without the nofollow attribute than ones with the attribute.
Now get out there and start building your links. A handful of links a day is more than enough. Keep it consistent and it won't be long before you start to see an increase in your rankings, traffics and income.
Now there are many things that can differentiate whether a link is a good link or a bad link. Well, I use the term 'bad' loosely, because really, there isn't a bad link as such. Every link counts to some degree, but some links hold more weight than others and can help you climb the search engine rankings quicker.
A links value can be relative to a number of things. First of all you need to look at where a link has come from. If you have a link pointing to your site, from a relevant website containing content related to the same niche as your site, then that will pass more link juice to your website. Unrelated links add less value and webmasters tend to stay away from those types of links now.
So now you are aware of where a link needs to come from there are other things to look at. The location of your link within a page also determines how valuable your link is. For example, if you have one link within a side bar, along with a number of other outbound links, that link will not be as valuable as a link which is surrounded by content, also known as a contextual link. Google will determine what your page is about by looking closely at related terms that surround your links anchor text. The more contextual links you can get pointing to your site from related websites, the better.
I have now explained where you need to obtain backlinks and also which is the best type of backlink to get. The next thing you need to consider is choosing the right anchor text. Anchor text is the actual wording you use to hyperlink from the other site to your site. This helps Google determine what your page is about. It is highly important to alter your anchor text so that it is not the same each time you submit links. By changing your anchor text slightly every handful of links they will appear organic to Google and will escape any suspicions that it's algorithm may pick up.
The last thing I want to talk about in this article is dofollow and nofollow links. When it comes to search engine food it's highly important that you get as many dofollow links as possible. Basically, nofollow is an attribute that is applied to the linking code which will stop search engines from passing page rank to you. Although these links may bring you direct traffic, they won't help much in terms of increasing your rankings. Don't rule them out altogether! Just try and obtain more links without the nofollow attribute than ones with the attribute.
Now get out there and start building your links. A handful of links a day is more than enough. Keep it consistent and it won't be long before you start to see an increase in your rankings, traffics and income.
Written by Andy Black - Online entrepreneur and internet marketer. Creator of Link ABYSS, a brand new one way link building system designed to help you boost your rankings, traffic and online sales. If you are serious about effective link building then this new system is for you. Visit the site for more details!

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